Getty ImagesPremium handset maker OnePlus is looking to deepen its investments in India to bolster its make in India strategy to achieve 100% local manufacturing for smart TVs and smartphones, founder and CEO Pete Lau told ET. “We are looking into deeper investments in manufacturing and development... both smart TVs and smartphones are being pushed towards 100% local manufacturing as soon as possible,” Lau said.
The company also wants to make its Internet of Things (IoT) products locally and thus increase the total percentage of products that are being made in India.
The top executive added that OnePlus’ India business wasn’t “significantly” impacted in India, which is reeling under the second wave of Covid-19.
“For a big part of this, we have worked to a plan and forecast very early on very long term with our partners and our global businesses... our roadmap will be more or less unaffected,” Lau said, further clarifying the brand hasn’t changed its product roadmap.
The company is also continuing with its previously announced investments for research and development (R&D) in India despite the merger of its R&D team with Oppo at the group level.
OnePlus is investing Rs 1,000 crore over three years to expand its India R&D centre.
The company also wants to make its Internet of Things (IoT) products locally and thus increase the total percentage of products that are being made in India.
The top executive added that OnePlus’ India business wasn’t “significantly” impacted in India, which is reeling under the second wave of Covid-19.
“For a big part of this, we have worked to a plan and forecast very early on very long term with our partners and our global businesses... our roadmap will be more or less unaffected,” Lau said, further clarifying the brand hasn’t changed its product roadmap.
The company is also continuing with its previously announced investments for research and development (R&D) in India despite the merger of its R&D team with Oppo at the group level.
OnePlus is investing Rs 1,000 crore over three years to expand its India R&D centre.
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