The Economic Times
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| 27 May, 2021, 03:58 PM IST | E-Paper
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    Pandemic forces bikes off roads. A helmet-maker tries side hustles.

    Synopsis

    When roads went empty, helmet manufacturer Steelbird found other ways to save lives.

    Rajeev Kapur always wanted to be a singer, but at 20, he joined the family business. Young Kapur started working at Steelbird Hi-Tech India in 1989 where he was suddenly thrust into managing different aspects of the business. As time passed, challenges and responsibilities increased, which meant his artistic dream took a backseat. It wasn’t until some five years ago, when he decided it was time to live that lifelong dream. “Every year we
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