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Etisalat launches Television Audience Measurement service for TV stations, advertisers

Tuesday 25 May 2021 | 16:16 CET | News
Etisalat Group subsidiary E-Vision said it has chosen ChannelSculptor to manage the distribution and client support of the Television Audience Measurement (TAM) system, enabling TV stations to find out their audiences' preferences. TAM is accredited by an independent audit agency. Broadcasters, agencies, advertisers consultants and industry experts will be able to subscribe to the data and log in to see a range of reporting tools.

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Categories: Broadcast & Satellite
Companies: Etisalat
Countries: United Arab Emirates
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