By Our Staff

Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network, has signed a strategic partnership with Chingari, a homegrown short video app, for the live streaming of its TV premiers.

For the first time in the category, a regional movie channel has tied up to livestream movie premieres on short video app Chingari to strengthen its presence in the market. The association will commence with the premiere of Loha Pahalwan, which will be livestreamed on the Chingari. The tie-up marks a first in the genre as a TV channel and short video platform will integrate to enhance a multi-viewing experience for the audience.

Said Sumit Ghosh, CEO & Co-founder, Chingari:  “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through Short Video platform i.e. Chingari which will expand the audience base and moreover will provide a new way of Live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”

Added Vinita Shrivastav, AVP-Marketing of IN10 Media Network: “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans.”