The Chufy x Mango collection is inspired by the Mediterranean and features boho prints like floral, paisley and geometric. The silhouettes have a relaxed style, with details such as frills, cords and textures, and will appear alongside the boho trend in the general collection this month, Mango said in a press release.
Sofia de Betak has collaborated with Mango for over four years, posed for various campaigns and attended the MET Gala 2019 dressed in one of Mango’s creations. Talking about the collaboration, the Mango ambassador said: “This collection is the result of a long and fruitful relationship with the Mango family and me. After years of collaborating, we’ve got to understand each other so well, and enjoy the creative process so much, that working together feels natural and joyful. Still, having my work travelling the world alongside such an iconic brand is an honour I never imagined possible.”
“We have known Sofia for some time, and we are on the same wavelength, so collaborating with her was a pleasure. Her effortless style and naturalness fit perfectly with our brand, and it was so easy to work with her, she is such a creative person,” said Justi Ruano, Mango’s design director.
The exclusive collection is available in countries such as Germany, France, Italy, Portugal, Russia, Poland, Turkey, UAE, the US and Spain.
Mango has collaborated on various occasions with brands, artists and talents whose style and values are similar to its codes and its universe. This project reinforces the firm’s active role in connecting with its community and its desire to continue inspiring through its passion for style and culture, the release said.
Fibre2Fashion News Desk (KD)