Ecommerc

How should companies that participate for the first time in an online sales event prepare their logistics?

E-commerce events force logistics companies, especially those of the last mile, to prepare to face a large amount of demand. This increase implies an efficient strategy to satisfy the needs of an increasingly demanding consumer.
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How should companies that participate for the first time in an online sales event prepare their logistics?
Image credit: SimpliRoute
4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

There is a lot of expectation at Ecommerce events. Both users and participating companies expect the maximum performance of the purchase process and subsequent delivery of the product. Given this, much of the responsibility for a good experience falls on the last mile. According to statistics, in an online sales event, purchases can increase by more than 200%, which represents a great challenge in logistics. How should companies that join these types of dates prepare for the first time?

"All these questions are part of a minimum required for companies that sell online and go very hand in hand with having an organized and immediate management of logistics information in the operations area," added the executive.


Photo: Courtesy SimpliRoute

“The time saved in managing to give each vehicle a shipping route becomes invaluable in a time-limited operation. Added to this are the savings in logistics costs that the platform delivers once it optimizes the routes, choosing the best routes to avoid extra costs, ”adds Amor.

Both companies that join an online shopping event for the first time, as well as those that already have a history in this, should prioritize communication. Today customers are used to receiving constant information about their purchases, so communication must occur, even if there is no relevant information to deliver. Saying nothing is also a form of communication, over which companies have no control. “It's always better to own the communication,” concludes the SimpliRoute CMO.