UK-based multi-channel retailer Wolf & Badger certifies as B Corp

20
May '21
Pic: Wolf & Badger
Multi-channel retailer Wolf & Badger has announced that it is the first online marketplace in the UK to be certified as a B Corporation (B Corp), joining a growing group of firms reinventing business by pursuing purpose as well as profit. It has been certified by B Lab, the not-for-profit behind B Corp, as it meets rigorous social and environmental standards.

Wolf & Badger has embraced the responsibility and opportunity to drive real change and to inspire all to make better decisions as it continues to build the platform connecting people with unique and individual products from the world's best independent ethical brands, locally and worldwide, the company said in a press release.

Across womenswear, menswear, beauty, grooming, homeware, jewellery and accessories, Wolf & Badger has a strong community of over 1,000 designers on its platform. Receiving B Corp status cements the tangible efforts that Wolf & Badger has made to reinforce its vision to make retail fair and to empower consumers to shop by their values.

Wolf & Badger, that operates through its online retail destination as well as its flagship stores in London and New York, is now part of a community of over 3,800 businesses globally that are certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 450 companies.

The retailers had launched its Sustainability Guarantees in March 2020, created with the aim of delineating all aspects of responsible and purpose driven retail. Brands on the Wolf & Badger platform are asked to work towards these values, and to offer transparency over their production processes in order to be awarded the attributes relevant to their business ethics, the release said.

"We are delighted to welcome Wolf & Badger to the B Corp community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that Wolf & Badger are going to be a fantastic addition to the community and will continue driving the conversation forward,” said Chris Turner, executive director of B Lab UK.

Fibre2Fashion News Desk (KD)


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