“Having a deep understanding of the world’s products is just one piece of the puzzle. To help more merchants get discovered, it’s important that we support like-minded partners who share in Google’s mission to democratise e-commerce. That’s why today at Google I/O, we announced that we’re expanding our partnership with Shopify,” Google said on its official blog.
Last year, the search engine giant had taken two concrete steps to support discoverability for all merchants – eliminating commission fees and making it free for sellers on Google.
“As we eliminate barriers like fees and improve our technology, we’ve seen a 70 per cent increase in the size of our product catalogue and an 80 per cent increase in merchants on our platform. But exactly how do these sellers and their products show up across Google? Search, Shopping, Image Search and YouTube are popular ways for people to research and discover products,” the company added.
Google said it wants to help people discover, learn about and shop for the products they love — whether those products come from a big-box retailer, new direct-to-consumer brands or the mom-and-pop shop down the street. It is supporting an open network of retailers and shoppers to help businesses get discovered and give people more options when they are looking to buy.
Fibre2Fashion News Desk (KD)