More ads on YouTube as policy shifts

CHENNAI: YouTube users may see more ads from June as the video streaming giant has revised its policies and has the power to place ads on any content, and not just those channels covered by YouTube’s partner programme (YPP).
The platform will also not share the revenue it makes from such ads with the creators on whose content the ads are hosted.
“You grant to YouTube the right to monetise your content on the service (and such monetisation may include displaying ads on or within content or charging users a fee for access). This agreement does not entitle you to any payments,” said You-Tube’s new terms of service in India effective June 1.
Before this, YouTube ad placements were only on content coming under YPP that only large creators were a part of.