Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named the strategic communications agency of record for the Chile Tourism Board in the United Sates. The agency will spearhead public relations efforts for the destination including content creation, media relations, brand partnerships and crisis management. Newlink will also support the Chile Tourism Board’s efforts to enhance relationships with the travel trade.
Nestled between the Pacific Ocean and the Andes Mountains, Chile is home to diverse landscapes, exciting outdoor adventures, expansive vineyards, and unique ancestral traditions. Stretching along South America’s western coast, Chile is a tri-continental nation with additional territories in Antarctica and Oceania, such as Easter Island, one of six UNESCO World Heritage Sites located in the country. Travelers can stargaze at the Atacama Desert, enjoy local ski resorts near the Andes, trek through the Patagonia, or explore the modern city of Santiago, the capital, making Chile a land of endless possibilities.