Kochava, a provider of omnichannel attribution tools, has acquired DigiCenter, a firm that offers identity solutions and cross-device graph data. Terms were not disclosed. 

Users of the combined services can gain insights into ad interactions, in-app activity, website visits, demographics, and other touch points, Kochava claims. 

The companies have worked together for a few years. 

Kochava conducts deterministic matching of internal hashed email addresses to mobile ad IDs while linking hashed emails to a complete person graph. 

It also offers the Kochava Collective, a mobile-first data marketplace driven by Free App Analytics.

DigiCenter serves marketers, publishers and ad-tech providers It includes 320 million unique people in the US, 180 million unique households, 1 billion unique emails, and 200 billion ongoing monthly events. And this is used to improve targeting for connected TV (CTV) and over-the-top (OTT) campaigns.

 The Collective W now has over 1 billion hashed emails within its device database.

“With the changes in the adtech ecosystem, this acquisition adds to the privacy-first and consent-based approach to data that the ecosystem wants,” states Charles Manning, Founder and CEO of Kochava.