UEFA Women’s Champions League: New anthem and logo revealed for Women’s Champions League; Check out

By
Chandra Moulee
-
May 17, 2021

UEFA Women’s Champions League: The 2021/22 season will mark the start of a new dawn for the UEFA Women’s Champions League. The addition of a group stage and the quadrupling of prize money has already been announced, but now, the competition will have its very own anthem, as well as an updated logo and brand identity.

The addition of a new anthem and branding is just the latest stage of an overhaul of UEFA women’s football, in line with UEFA’s Time for Action strategy, which aims to double the reach and value of UEFA flagship women’s competitions by 2024.

🗣“This new anthem represents the beginning of something new, the new UEFA Women’s Champions League. It’s also representative of the growth of an entire sport.” @NaddelKe

🎶 Introducing the new official #UWCL anthem! Take a unique look behind the scenes of its creation.
👇👇👇

— UEFA Women’s Champions League (@UWCL) May 17, 2021

“The UEFA Women’s Champions League is a competition in its own right, with its own sporting and commercial set-up, with its own uniqueness. So why shouldn’t we have a separate anthem and brand attached to this competition? People need to know the UEFA Women’s Champions League, they need to have something they can relate to and be attached to and I believe such an anthem is really important for a recognisable competition,” said UEFA’s chief of women’s football, Nadine Kessler.

“I really hope the players love it and they can feel and see that this anthem has been designed with the help of players for players. We really had one goal in mind, which is to make them feel invincible when they go out in that very special moment when they play the most important games in their career.”

The League brand identity reflects the prestigious, inspiring and progressive character of a competition composed of the best women’s club sides in Europe. It is important for the profile and impact that this exciting brand identity is implemented consistently, while the logo perfectly captures the essence of the UEFA Women’s Champions League: ‘the best of the best women’s club football competition’.

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