Cooper Tire Europe launches new dealer portal

Cooper Tire Europe has launched a dealer portal for its customers. The new website combines and enhances the tyre manufacturer’s existing digital tools, presenting dealers with a single point of contact for various customer-facing functions. From the portal dealers will be able to access brand assets, news and newsletters, and Cooper’s E-University for contactless product training on demand – all with a single login. Cooper said the portal marks “an important step” in its efforts to become “the most user-friendly customer and consumer facing tyre manufacturer to work with.”