Top 12 OTT Platforms in Week 18 of 2021 (May 2 – May 8)
Disney+Hotstar, MX Player and SonyLIV were the three top OTT platforms in India. Disney+Hotstar was the top OTT platform with a reach of 5.76% translating into 33.05 million unique viewers, followed by MX Player with 10.17 million unique viewers and a reach of 1.78%.
SonyLIV came in third place with a reach of 1.07% translating into 6.11 million unique viewers.
Top Platforms: At a glance
Platform |
Reach |
Unique viewers (In Million)* |
Disney+ Hotstar | 5.76% | 33.05 |
MX Player | 1.78% | 10.17 |
Sony LIV | 1.07% | 6.11 |
VOOT | 0.77% | 4.45 |
ZEE 5 | 0.51% | 2.95 |
ALT Balaji | 0.20% | 1.13 |
Amazon Prime Video | 0.17% | 0.96 |
Netflix | 0.13% | 0.71 |
Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.
Top 10 Shows
Disney+Hotstar’s Out of Love S2 secured the first spot with 10.43 million unique viewers— a reach of 1.82%.
MX Player‘s Ramyug and Hello Mini 3secured the second and third spot respectively with 9.60 million unique viewers— a reach of 1.67% and 7.53 million unique viewers— a reach of 1.31%.
Top 10 shows – unique visitor numbers:
Show |
Reach |
Unique viewers (In Million)* |
Out of Love S2 | 1.82% | 10.43 |
Ramyug | 1.67% | 9.60 |
Hello Mini 3 | 1.31% | 7.53 |
Kathmandu Connection | 1.14% | 6.55 |
Love, Lust & Confusion | 0.94% | 5.39 |
Bisaat | 0.92% | 5.27 |
Last Man Standing S9 | 0.83% | 4.74 |
Goal Maal | 0.82% | 4.70 |
Queen of The South S5 | 0.77% | 4.42 |
Operation Mbbs | 0.68% | 3.86 |
Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.
Top Binged Show
Disney+Hotstar’s Out of Love S2 secured the first spot on the Top Binged Show list with 2.73 million unique viewers— a reach of 0.48%.
MX Player‘s Ramyug and Hello Mini 3secured the second and third spot respectively with 2.69 million unique viewers— a reach of 0.47% and 2.64 million unique viewers— a reach of 0.46% respectively.
Table: Top Binged Shows Unique viewers:
Disney+Hotstar‘s The Big Bull continues to reign in the top spot with 5.69 million unique viewers translating to a reach of 0.99% in COTT week 18’ 2021 followed by Nomadland available on Disney+Hotstar which garnered a reach of 0.72% and engaged 4.11 million unique viewers
In the third place came Inspector Vikram available on MX Player which garnered a reach of 0.69% and engaged 3.95 million unique viewers.
Movie |
Reach |
Unique viewers (In Million)* |
The Big Bull | 0.99% | 5.69 |
Nomadland | 0.72% | 4.11 |
Inspector Vikram | 0.69% | 3.95 |
Jersey | 0.55% | 3.20 |
Jannu | 0.49% | 2.82 |
Nine Warriors: Part 2 | 0.46% | 2.63 |
Parole | 0.46% | 2.62 |
Om 3D | 0.36% | 2.07 |
Downhill | 0.33% | 1.89 |
The New Mutants | 0.28% | 1.58 |
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
These include:
- Live viewership of platforms/shows on-the-go
- Real-time migration of platforms on-the-go
- Customised Web Dashboard on-the-go
- Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go
Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.