Customer Experience Management Market Size Worth $27.12 Billion By 2028: Grand View Research, Inc.

SAN FRANCISCO, May 13, 2021 /PRNewswire/ -- The global customer experience management market size is expected to reach USD 27.12 billion by 2028, registering a CAGR of 17.5% from 2021 to 2028, according to a new report by Grand View Research, Inc. The increasing importance of understanding consumer behavior and their preferences is driving various organizations and brands to adopt customer experience strategies for providing the best service performance in real-time. Moreover, the growing use of digital channels by consumers to communicate with brands and organizations is expected to boost market growth over the coming years. Furthermore, the companies can become better differentiators by implementing customer experience management (CEM) solutions, which are perceived to be significant in the current competitive environment.

Key suggestions from the report:

Read 150 page research report with ToC on "Customer Experience Management Market Size, Share & Trends Analysis Report By End-use (BFSI, Retail), By Analytical Tools (Speech, Text Analytics), By Deployment (Cloud, On-premise), By Touch Point Type, And Segment Forecasts, 2021 - 2028" at: https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market 

The rising demand from buyers for a personalized experience across various industries is a significant trend escalating the market growth. Customer experience management signifies evolving sets of technologies and practices to make a constant transformation within organizations to meet and go beyond consumer expectations. Business organizations have recognized the importance of CEM as it supports them in strengthening their brand presence, increasing consumer loyalty, reducing consumer churn, and increasing business revenue.

Technological advancement is transforming the way a buyer interacts with and reacts to the brands across various channels. Currently, consumers use numerous devices to understand, evaluate, and finalize products. The digital technology disruption has helped consumers to demand a smooth experience while interacting with companies across multiple touchpoints or channels. Owing to the evolution in buyer expectations, organizations are progressively involved in restructuring their CEM strategies to successfully position and reposition their brands and products while retaining buyers as their strategic focus.

Grand View Research has segmented the global customer experience management market based on analytical tools, touch point type, deployment, end-use, and region:

• CEM Analytical Tools Outlook (Revenue, USD Million, 2016 - 2028)
• EFM Software
• Speech Analytics
• Text Analytics
• Web Analytics & Content Management
• Others
• CEM Touch Point Type Outlook (Revenue, USD Million, 2016 - 2028)
• Stores/Branches
• Call Centers
• Social Media Platform
• Email
• Mobile
• Web Services
• Others
• CEM Deployment Outlook (Revenue, USD Million, 2016 - 2028)
• Cloud
• On-premise
• CEM End-use Outlook (Revenue, USD Million, 2016 - 2028)
• BFSI
• Retail
• Healthcare
• IT & Telecom
• Manufacturing
• Government, Energy & Utilities
• Construction, Real Estate & Property Management
• Service Business
• Others
• CEM Regional Outlook (Revenue, USD Million, 2016 - 2028)
• North America
• U.S.
• Canada
• Europe
• Germany
• France
• U.K.
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• Middle East & Africa

List of Players of Customer Experience Management (CEM) Market

• Adobe
• Avaya, Inc.
• Clarabridge
• Freshworks, Inc.
• Genesys
• International Business Machines Corporation
• Medallia, Inc.
• Open Text Corp.
• Oracle
• Qualtrics
• SAP SE
• SAS Institute, Inc.
• Service Management Group (SMG)
• Tech Mahindra Ltd.
• Verint
• Zendesk
• Miraway

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About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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