Competing in a digital world

Book review of Rethinking Competitive Advantage: New Rules for the Digital Age

Topics
Amazon | Jeff Bezos | US tech giants

Sona Maniar 

In 2013, veteran business consultant Ram Charan was discussing Amazon’s negative earnings of the previous year with the chief executive officer (CEO) of a large company. “The chickens will come home to roost,” the CEO predicted. But contrary to the prophecy, Amazon has since progressed steadily upwards to profitability.

Its current market capitalisation is $1.6 trillion, with it has wide-reaching tentacles spread across diverse domains, ranging from e-commerce to cloud computing and logistics. Amazon is not alone in its achievements. In recent times, tech giants such ...

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First Published: Wed, May 12 2021. 22:49 IST
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