Pic: PacSun
PacSun has announced a leadership transition whereby Alfred Chang, PacSun president, and Michael Relich, interim CEO of PSEB, will be elevated to co-chief executive officers, and Brieane Olson, PacSun’s chief brand officer, will be promoted to president. PacSun is a specialty retailer offering various emerging brands and trending fashion for the youth.
Chang has served as president of PacSun since 2018 and has over 20 years of experience in the retail industry, including serving in multiple senior positions since joining the company in 2006. Relich, who has more than 30 years of retail operations and system experience, has served as interim CEO of PSEB, which owns PacSun and Eddie Bauer, since August 2020 and previously served as PSEB’s chief operating officer. Olson has over 20 years of experience in the retail industry and has served as chief brand officer of PacSun since July 2020, and previously served in multiple senior positions since joining the company in 2006, PacSun said in a media statement.
Chang joined PacSun in 2006 as senior buyer for men’s merchandising and served in multiple senior positions at the company, including as chief brand officer and EVP of marketing and SVP of men’s merchandising and design. Chang has over 20 years of experience in the retail industry and has been critical in establishing PacSun as a leading lifestyle retailer known for its exclusive collections of the most relevant brands and styles, PacSun said.
Relich assumed the role of COO of PSEB in November 2019. Under his leadership, the company significantly streamlined and improved operations at its Groveport, Ohio distribution centre. Relich also led IT, overseeing the existing IT roadmap, and improving that area operationally and financially. More recently, Relich spearheaded PSEB’s response to the COVID-19 pandemic, which enabled the PacSun and Eddie Bauer brands to continue to perform and operate smoothly and safely.
Olson joined PacSun in 2006 as senior design director (women’s) and has held roles of increasing responsibility since that time. Prior to being named chief brand officer in 2020, she held the titles of chief merchandising officer and senior vice president of merchandising and design. Olson has over 20 years of experience in the retail industry and has played an instrumental role in building and strengthening PacSun’s brand through innovative strategies with a Gen Z focus, according to PacSun.
As co-CEOs, Chang and Relich will have distinct oversight of key business functions. Chang will be responsible for setting and driving PacSun’s brand strategy, including design, merchandising, marketing, retail and e-commerce. Relich will oversee operations, including sourcing/supply chain, distribution, planning & allocation, IT, finance, legal, and human resources. Both will serve on the PacSun board of directors. As president, Olson will continue to have oversight of merchandising/design for both men’s and women’s, as well as brand marketing and creative.
Fibre2Fashion News Desk (GK)
PacSun has announced a leadership transition whereby Alfred Chang, PacSun president, and Michael Relich, interim CEO of PSEB, will be elevated to co-chief executive officers, and Brieane Olson, PacSun's chief brand officer, will be promoted to president. PacSun is a specialty retailer offering various emerging brands and trending fashion for the youth.