Blue Ocean Awards: Michelin recognises mobility innovation

The Blue Ocean Awards, inspired by the Blue Ocean Strategy – the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand – took place yesterday. Michelin is the event’s major sponsor as well as sponsor for an awards category. Michelin presented its International Mobility Award to Tarmac Technologies and SUN Mobility, two start-ups that are contributing to the development of mobility.