Published on : Wednesday, May 12, 2021
The publication, named ‘Boosting Tourism Development through Intellectual Property,’ highlights good practices, features case studies and recommendations for policymakers and other tourism stakeholders regarding ways to make sure that creativity, innovation, traditions and cultural heritage in tourism are properly protected and commercialized and that the benefits are enjoyed by all.
Daren Tang, Director General, WIPO and Zurab Pololikashvili, Secretary General, UNWTO predicted that while the tourism sector has been affected during the COVID-19 pandemic, it will recover and “contribute to reigniting hard-hit economies and societies thanks to its capacity to adapt to changes and offer innovative solutions to new challenges.”
“In this context, IP rights are powerful tools that can be used to boost tourism development and competitiveness. The IP system is designed to promote creativity and innovation and support efforts by individuals, businesses and other actors to differentiate themselves and their products and services in the marketplace, whether through trademarks, geographical indications, copyrights or patents,” they jointly said.
The publication provides practical guidance for non-IP specialists regarding how to include IP in tourism product development – from destination branding to tourism policies. It highlights as to how different IP rights can be utilized to raise funds.
With the help of examples of producing cheese, tea, pepper, wine or other products, the publication shows how geographical indications and appellations of origin can be used to assist growth of rural tourism, benefitting local communities.
Tags: Intellectual Property
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