Pret a Manger heads to Tesco in battle for new customers

·1 min read
Pret a Manger branch
Pret a Manger branch

Sandwich chain Pret a Manger is looking to bring its takeaway snacks to the people by opening in Tesco stores.

The business has struggled during the pandemic as many of its branches are in city centres and rely on the lunchtime office trade.

With the working-from-home trend set to continue post-pandemic, Pret is exploring new ways to operate.

"We're transforming our business model to adjust to a new way of living and working," said Pret said.

With more companies switching to hybrid working, chains such as Pret have been forced to respond.

The move will involve just four Pret branches opening in Tesco stores at first, but if successful it will spread.

The first shop will open in Tesco's Kensington superstore in London in June, with three other shops set to open later in the summer.

The company launched its first grocery food range in Tesco earlier this year, selling frozen croissants and granola through the supermarket.

"As the UK emerges from lockdown, this partnership with Tesco is one way in which we're transforming our business model," said Pano Christou, Pret's chief executive.

The chain is also increasing its motorway service shops in partnership with Moto.

It opened the first of three at Cherwell Valley in December 2020, followed by a second at Moto's Rugby service which opened last month.

Last September, it began offering coffee subscriptions in an attempt to attract customers back to stores.