Mumbai: Star Sports, India’s leading sports broadcaster, continues to lead from the front in technology and innovation, winning the prestigious Sports Technology Award (STA) organized by renowned global publication Sport Business. Known for pushing boundaries and redefining viewing experiences by seamlessly integrating state of the art technology, Star Sports bagged laurels in the ‘Best Use of Technology by a Broadcaster’ category.
Expressing delight on winning the award, a Star Sports spokesperson said, “At Star India, we have constantly invested in technology to deliver next generation consumer experiences. IPL 2020 was a great learning experience for all of us and we pushed our boundaries using technology to bring fans closer to the game.”
The Sports Technology Awards (STA) are the leading celebration of technology-led innovation across the global sports ecosystem. Held annually to highlight outstanding technology advances, the awards are judged by over 50 leading influencers from the world of sports and technology.