With the pandemic having impacted different markets, and the recovery being staggered to a varying degree, live concerts and sponsorships have taken a major hit.
Live concerts are on the menu for home delivery, as musicians and audiences seek to satisfy their appetite for human interaction.
“Just being able to interact with folks feels so good again, because I know I needed it and I know other people needed it after being quarantined so long,” said the Nashville, Tennessee-based musician, who has performed on Facebook Live during the pandemic.
With concert venues largely shuttered over the past year, San Francisco-based concert promoter KC Turner and musician friend Megan Slankard came up with a way to bring live music directly to fans in their driveways or backyards. “It’s a way to bring music to people safely, very small, private and bring that joy of what music is,” Turner said.
According to Reuters' report, "The concert series started last fall with about 35 shows throughout the San Francisco Bay Area. Bookings continued through the spring."
Audiences must wear masks for these private shows, except when eating or drinking, and stay socially distanced. Maintaining distance from the unmasked performers is paramount.
Speaking with Everything Experiential, Nazneen Karimi, President – Experiential Marketing, Percept One said, "Today clients are expecting innovation, unique creativity, and curated experiences that can produce a WOW factor in the digital domain at optimal costs. And that is what Percept will continue to offer in 2021 across all our digital events spanning from launches, employee engagements, dealer meets, AGMs, parties, webinars, Mixed Reality Events, live streams, hybrid programs, weddings, celebrations, motivational sessions, games and music festivals.
Adjusting to the new realities, on-ground business model had to quickly transition to the online domain. "We took help from our Digital and Marketing divisions to scale up our Technological capability, and executed a lot of Training and Employee Engagement initiatives with our team to help them enhance their Digital skills," added Karimi.
Karimi believes that brands will need to keep connecting with their stakeholders innovatively during these times. She asserted, "We see 2021-22 as a great time for us to identify gap areas, invest in the right employees and technology, and continue to curate innovative creative virtual solutions to drive impactful, memorable, results driven events for all our clients and associates.”