Dogecoin price flops as Elon Musk hosts ‘Saturday Night Live’

Price tumbles as show starts, then tumbles more after joke that dogecoin is a ‘hustle’

Elon Musk performs during the "Chad on Mars" sketch on "Saturday Night Live."

NBC

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The price of the cryptocurrency dogecoin plunged overnight as Tesla Inc. TSLA, +1.33% Chief executive — and crypto bull — Elon Musk hosted “Saturday Night Live.”

His backing of dogecoin has been a rallying point for the doge community, who had been eagerly anticipating his appearance, but dogecoin holders who had hoped his mention of the digital currency on national TV would boost its price toward $1 were left disappointed. After peaking around 70 cents just before “SNL” aired, dogecoin DOGEUSD, -31.29% prices slumped to 47 cents when the show started, before recovering at around 55 cents by 2 a.m. Eastern.

Online trading platform Robinhood was apparently overwhelmed by crypto traders, crashing briefly.

During the “Weekend Update” segment, co-anchors Michael Che and Colin Jost pressed a fictional financial expert named Lloyd Ostertag, who was played by Musk, to explain dogecoin. His efforts aren’t successful: “OK, but what is Dogecoin?” is the constant refrain of the anchors. Eventually, they reach the conclusion, prompted by Che, that dogecoin is just “a hustle.”

Musk’s hosting gig was the subject of much hand-wringing by critics leading up to the show. So how did he do? He largely embraced his awkwardness and made fun of not just dogecoin, but his Mars ambitions and tunnel tendencies. He even said he had erred in not believing in masks last year. See most of the sketches for yourself (NBC had not yet tweeted Musk’s final sketch, in which he played a futurist cowboy, as of early Sunday morning):

Mark DeCambre contributed to this report.

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