The Economic Times
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| 08 May, 2021, 08:45 AM IST | E-Paper
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    Brewers expect a long, dry summer as Covid-19 cases continue to surge

    Synopsis

    Brewers in India have been facing low demand for almost two summers now. In 2019, the Indian Premier League cricket tournament and summer months, which have both historically boosted demand for beer, failed to revive the segment which was hurt by the general elections and consequent dry days.

    United Breweries, Anheuser-Busch InBev and Carlsberg said they are staring at an unpredictable demand situation during India's crucial summer season that accounts for nearly 45% of their annual sales, as Covid-19 cases continue to surge and states impose lockdowns and other restrictions. “India is in a very difficult spot from a health perspective. It is difficult to predict what the future course will look like. It remains very fluid,
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