Pic: Swatchbook
Swatchbook has partnered with Coloro, provider of a unique 1.6 million colour system. The companies aims to build an industry-first fully integrated, intelligent material and colour system allowing fabric suppliers, tanneries, material developers, and designers to develop materials with accurate colour description and feasibility in all digital form.
By integrating Swatchbook’s digital material and Coloro’s colour design and knowledge platforms users will have the ability to design new material and colour combinations right the first time, by validating feasibility and accuracy in all digital form, thus eliminating long lead times and reducing cost and waste in dyeing and production. Using the Swatchbook material platform as well as Swatchbook mix to develop new material and colour combinations on latest product lines will provide designers with an unprecedented digital toolset in 3D, even on mobile, without the need of any expert knowledge, according to a media statement by Swatchbook.
Combining this knowledge platform with real materials coming from suppliers will allow everyone involved in the design and product development process work with accurate colours and materials and the confidence of a manufactural result. This will significantly reduce design and production cycles, while dramatically improving the sustainability aspects of the entire development process by reducing unnecessary waste of materials and energy, Swatchbook said.
All 3,500 Coloro standard colours are available to every Swatchbook subscriber, brand as well as supplier. They can create their own season colour palettes to share with their team and suppliers. The platform also includes Coloro colours as part of the digital material. It allows re-colouring of existing materials using seasonal colour palettes and AI enabled search of closest colours and materials, according to Swatchbook.
Coloro has spent years in developing their unique system reflecting human colour vision and building an extensive knowledge base of analysing colour in the context of feasibility, dye-ability and sustainability for different materials and processes. The goal is to offer a fully integrated application and knowledge system that will provide the necessary information to designers at design-time, rather than after the fact as it is standard today.
Coloro colours are immediately available to all Swatchbook subscribers by simply logging into their user account. All Coloro colours are identified by their unique seven-digit code which makes it easy to find the colour you are looking for. Search by Coloro codes for colours and materials is also automatically enabled.
“This is a natural partnership as Coloro and Swatchbook share a future forward approach to more sustainable product development supported by digital data and visualisation. Integrating the Coloro standard library into Swatchbook’s platform gives users the ability to visualise two critical elements of product design, colour and materials, more accurately in 3D,” Coloro’s international managing director, Sansan Chen said in a statement.
“Partnering with Coloro and being able to provide accurate Coloro colour standards to Swatchbook users gives both material as well as apparel and footwear designers the next level of digitals tools they need to create new designs with absolute confidence. These new designs provide both visual accuracy, feasibility and manufacturing information inside Swatchbook, the single source of truth, which can be accessed anywhere, anytime, on any device,” Yazan Malkosh, founder and CEO of Swatchbook said.
Fibre2Fashion News Desk (GK)
Swatchbook has partnered with Coloro, provider of a unique 1.6 million colour system. The companies aims to build an industry-first fully integrated, intelligent material and colour system allowing fabric suppliers, tanneries, material developers, and designers to develop materials with accurate colour description and feasibility in all digital form.