It makes the vehicles capable of supporting Ford's hands-free driving tech.
The price of the Ford Mustang Mach-E is increasing by up to $600 because of the addition of the automaker's BlueCruise driving assistance system, according to Cars Direct citing the dealer order guide.
| Model | New Price (With Destination) | Previous Price (With Destination) | Change |
| Select | $43,995 | $43,995 | $0 |
| Premium Standard Range (RWD) | $48,700 | $48,100 | $600 |
| Premium Standard Range (AWD) | $51,400 | $50,800 | $600 |
| California Route 1 Extended Range (RWD) | $51,500 | $50,900 | $600 |
| Premium First Edition (AWD) | $60,000 | $59,400 | $600 |
One other change is that the Comfort/Tech package on the Select grade is now $2,900, rather than $2,300, because of the addition of the BlueCruise software.
BlueCruise is Ford's name for its assistance system that allows for hands-free driving on certain, prequalified sections of divided highways. At launch, Ford has over 100,000 miles of road where this system can allow for hands-off monitoring. A camera monitors the driver to make sure the person is still paying attention to the road.
More To Know About BlueCruise:
BlueCruise initially comes with three years of service. After that period, buyers would need to renew the subscription to retain access to the technology.
The 2021 F-150 and 2021 Mustang Mach-E are the first models to get BlueCruise. It comes standard on the range-topping F-150 Limited and is optional on the Lariat, King Ranch, and Platinum grades. Ford previously announced that BlueCruise would be part of the $1,900 Co-Pilot360 Active 2.0 option for the Mach-E GT and GT Performance.
A recently spied F-150 was loaded with sensors for autonomous driving. It suggests that BlueCruise is just the beginning of Ford's strategy for introducing self-driving vehicles.
Source: Cars Direct
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