Thread: Instagram proposing idea to release a new instagram catered to '13 year olds'

Yeah...

Let's just have an instagram built specifically for the 'young kids', mapped just how it is right now but for those under 13 years of age

What could go wrong?

Last month Buzzfeed obtained an internal memo from Instagram executives which detailed the social media behemoth's plans to create a version of its popular social media app for use by young children.

"Instagram will probably look at their idea like Lego, and so this is their Duplo version," he said, referring to an entry level brick set for the toy brand.
"But I look at (Instagram for kids under 13) more like lolly cigarettes.
"This is very basic marketing," he said, "the earlier you get consumers the more loyal they stay throughout their life

The internal memo published by Buzzfeed was written on an employee message board by Vishal Shah, Instagram's vice president of product.
"I'm excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list," Mr Shah wrote.
"We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time."

**** heaven

why is it a bad idea?