Mahatma as media phenomenon

Book review - Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age

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BOOK REVIEW | Mahatma Gandhi

Hari Nair 

Mahatma Gandhi’s ascent to global prominence was partly a result of his communication skills. This attribute can be illustrated by the following example. In the Time magazine cover dated March 31, 1930, Gandhi was caricatured as a fiend.

On its January 5, 1930 cover, however, Time portrayed him as an angel and designated him “Man of the Year”. Within 10 months, then, Gandhi appeared twice in two different avatars, a transformation that reflects his skill in influencing global public opinion. It is a skill he wields posthumously, too. This book examines the Mahatma ...

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First Published: Tue, May 04 2021. 22:07 IST
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