Birimian will work towards addressing challenges like capital, production and international distribution that the African designers face, said the company in a statement. It will establish an ecosystem of experts and professionals who specialise in value creation for independent labels and international brands.
Women’s apparel and accessories brands like Christie Brown from Ghana, Loza Maléombho and Simone et Élise from the Ivory Coast, and Belgium-based bag brand Yeba have already joined Birimian portfolio.
The firm will invest between $30,000 to $3 million in African brands and creative enterprises. It will also offer brand consultations and coaching; help strengthen production and distribution capacity; and streamline the brands’ internal control and financial planning processes.
“Birimian is an invitation to discover and embrace a universe: that of exceptional African creativity. Our mission is to combine investment, mentorship and operational support to help our brands realise their true potential and gain international visibility. Birimian is a call to action for the luxury fashion industry to contribute to the emergence of African heritage brands, and move towards a more diverse, creative and modern landscape,” founder Kouassi-Olsson said in a statement.
Fibre2Fashion News Desk (KD)