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Mediaset Spain, Google ink cross-media digital ad reach deal

Wednesday 28 April 2021 | 09:29 CET | News
Commercial broadcaster Mediaset Spain has signed a new agreement with Google to unify metrics, data and cross-media segmentation across all devices and environments, including HbbTV, with a view to giving advertisers a more consolidated offer. In a statement, the partners said the deal will allow Mediaset to use a single adserver to manage all digital activity, boosting the use of connected TVs in ad campaigns.

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Categories: Broadcast & Satellite / Internet
Companies: Google / Mediaset / YouTube
Countries: Spain
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