Battle of subscribers: Netflix slows down in race with Disney+ Hotstar

Can the brand, perceived as elitist, play the volume game in India?

Topics
Netflix | Netflix India | Hotstar

Vanita Kohli-Khandekar  |  New Delhi 

Has Netflix Inc dropped the ball? Media analysts were asking the question soon after the $25 billion streaming giant’s earnings call last week. The company behind shows like The Crown, The Queen’s Gambit and Trapped is the world’s largest pay-driven OTT at 210 million subscribers.

It had missed its subscriber acquisition target in the first quarter by two million. Did Disney+, which has raced to 100 million subscribers in a year, have anything to do with it? Has Netflix finally found its match? Some of the questioning spill­ed into India. After five years and an ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, April 28 2021. 22:55 IST
.