Pic: Revolve Group
Revolve Group has unveiled a new global initiative, Revolve for the World, to inspire its community and raise awareness on sustainability. The retailer is launching a new sustainable section on its website in addition to its first fully sustainable owned brand division, Tularosa Green. Innovative organisations are being engaged in the new initiative.
Revolve for the World is to work closely with an array of innovative organisations using Revolve’s massive global reach and marketing power to highlight pivotal causes. To celebrate Earth Day, Revolve is also supporting One Tree Planted, an environmental organisation focused on restoring damaged ecosystems through global reforestation and protecting biodiversity.
Revolve is leveraging its digital platform to call attention to its sustainable brands and provide customers and followers with inspiring content focused on sustainability. In addition, anyone can get involved with the initiative by posting a photo using the hashtag #revolvefortheworld and for every photo posted Revolve will plant one species-specific tree within a national park where it is needed most.
The company plans to follow a path towards environmentally conscious production of its owned brands, starting with the launch of Tularosa Green, a division of the Tularosa brand produced thoughtfully and made with all natural and chemical free dyes. The new line consists of elevated earth-toned basics made with 100 per cent organic cotton and packaged with pre-consumer recycled materials. Tularosa Green is also made using technology that draws 40 per cent less water and is reused additional times in turn generating zero impact on the environment. This is just the beginning to a more sustainable production process within Revolve’s owned brands with a goal of reflecting these processes across all owned brands.
“We’ve revolved around the world and felt that it was the perfect time to introduce an ongoing initiative that really provides our customers with another layer of inspiration through action,” says Raissa Gerona, Revolve chief brand officer. “We want to make sure that when we do trips and events moving forward that we are significantly more thoughtful about our impact while continuing to raise the bar in our marketing playbook.”
Revolve has eco-friendly brands in its new sustainable shop where customers can discover over 800 environmentally conscious styles organised through a variety of sustainability badges such as recycled, plant based, organic, upcycled and low impact. The shop also will include select styles exclusive to Revolve from popular brands Miaou, Danzy, Cleobella, and Rococo Sand consisting of styles created using deadstock, vintage pieces that have been reimagined, plus made to order pieces to reduce waste.
Revolve has been taking important steps to address its carbon footprint. The company is actively working to reduce its carbon footprint through implementing more sustainable approaches company-wide. For instance, Revolve plans to offset emissions from all marketing trips and events in the future.
Fibre2Fashion News Desk (SV)
Revolve Group has unveiled a new global initiative, Revolve for the World, to inspire its community and raise awareness on sustainability. The retailer is launching a new sustainable section on its website in addition to its first fully sustainable owned brand division, Tularosa Green. Innovative organisations are being engaged in the new initiative.