Soda Strategic was founded in 2016 in Canberra by CEO Angelo Paonne. It is a Salesforce partner, known for its innovative use of Salesforce Community Cloud.
The company has clients in the government, health, and not-for-profit sectors, and claims expertise in digital strategy and consulting, experience design, mobile and web development, integration and customisation services, marketing automation, and managed services.
Soda Strategic's 30 people will formally join the Deloitte Digital team on 1 May 2021. Most will be based in Canberra, with some in Melbourne.
Paonne will become a Deloitte Digital partner.
Deloitte Australia CEO Adam Powick said "We are very excited to welcome Angelo and the Soda Strategic team to Deloitte. The digital agenda is a front and centre issue for our clients, and indeed the nation, and we are committed to building the strongest and most innovative digital transformation practice in the market.
"The addition of the Soda Strategic team reinforces our commitment to our Salesforce alliance and strengthens our ability to deliver great digital customer experiences for our clients."
Deloitte Australia managing partner for consulting Ellen Derrick said "Deloitte is already a market leader across the Salesforce ecosystem, and the Soda team will complement our existing capabilities.
"They are highly experienced in leading transformative technology projects for a range of clients across government, health, and not-for-profit sectors, and will add to our focus on delivering end-to-end Salesforce advisory and implementation projects for our clients.
Deloitte Digital national lead partner for marketing, commerce and digital experience Esan Tabrizi said "I am particularly pleased to have Angelo and many of the team joining me in Canberra, my hometown.
"There are real opportunities for organisations to improve their customer interactions and achieve enterprise-wide transformation focused on digital experience. Soda Strategic delivers user-friendly systems that encourage new levels of performance, leverage automation and improve data integrity.
"The addition of the team will also further strengthen our existing relationships and broaden our delivery set with Mulesoft."
Paonne said "I established Soda with the view that creativity and technology can solve human problems and deliver business results.
"We are currently seeing increasing demand for CRM and CX strategy and implementation services, driven by the rapid growth of online customers, and the appetite in both public and private sector for transformative solutions that improve the customer digital experience.
"Our team are leaders in creative technology solutions. Joining Deloitte will allow us to take our offerings to the next level. It's an exciting time for our people."
Terms of the transaction were not disclosed.
