Fruzzanté a new fruit based alcoholic beverage launched in the state recently. The beverage distributed by Russ Enterprises is in five variants namely pineapple, mango, chikoo, starfruit and strawberry and targeted at consumers as a refreshing tropical drink. The company is owned by Russell Marshon.

Very positive about the beverage, Marshon, said, “The new generation consumer gives importance to the aspects of authenticity, novelty and reliability while making consumption decisions and I believe that’s exactly what Fruzzanté stands for. Fruit wine is here to stay. It will be a refreshing tropical treat to tourists who flock to Goa year round.”

The company plans to launch the beverage across half of India by end 2021. According to Marshon, the impact of COVID-19 on the domestic food and beverage industry was lesser due to the unique positioning of Indian market. So after an initial challenge, the brand has been witnessing good traction including an increase in sales numbers. “The Goa launch is part of their growth and expansion strategy as well,” he said.

Priyanka Save, founder & managing director, Hill Zill Wines, said, “It is both an exciting and humbling time for us since we have managed to maintain a steady growth during the pandemic as well.”

Fruzzanté is made completely from fresh fruits. It is a gluten-free, vegan drink with no added colour or flavour. The brand is focusing on creating drinks for people who wish to enjoy good experiential drinking.

“Goa is the showcase for products in India, especially in the alco-bev space. We have entered Goa with the ambition to enter Karnataka, West Bengal, Puducherry, Uttarakhand, Punjab, Himachal Pradesh, Meghalaya, Assam, Arunachal Pradesh and Telangana by end of 2021,” added, Deepak Bhatnagar, CEO, Hill Zill Wines.