View: Marketing-advertising industry gearing up to address new breed of post pandemic buyers

Whether it be in the medical, social, political or business world, the epoch will be marked by ‘pre-pandemic’ (PPa) and ‘post-pandemic’ (PoPa). Personally, it’s the ‘in-pandemic’ that’s been more intriguing, for it’s neither a projection nor post-mortem — it’s tangible reality. Through the marketing lens, the disruption and impact on consumer behaviour need to be deciphered. Much has been said about digital adoption across age and income