Pic: Celerant Technology
Celerant Technology has announced a partnership and integration with Everest, the nation’s first outdoor lifestyle-focused marketplace. Everest is the leading marketplace for the shooting sports, hunting, fishing, and outdoor worlds. Celerant is a US-based provider of innovative retail solutions for the outdoor sporting goods and hunting industries.
Through the integration, retailers can upload and sell products on Everest marketplace, enabling them to reach new customers and increase online sales, while maintaining data consistency across all channels, including their physical store(s) and/or e-commerce website, according to a media statement by Celerant.
Everest is a marketplace where merchants list and sell products related to outdoor sports, hunting products including firearms and ammunition, fishing equipment, camping supplies, adventure gear, apparel, footwear and much more. Merchants can easily set up a storefront on Everest’s website, branded with a logo and custom URL, and connect with over 30 million active consumers using AI technology to assist in customer acquisition, Celerant said.
Celerant’s retail software communicates directly with Everest, allowing dealers to select the products they want to sell on Everest’s website and automatically push product data for those items to their Everest storefront, including product names, descriptions, prices, images, stock levels, and product-specific attributes such as calibre, colour, and width. Once an order is placed on Everest’s website, the order is pulled back into Celerant’s retail software, alongside orders placed via Celerant’s point of sale and/or e-commerce platform; and inventory levels are automatically updated and reflected on all channels. Dealers can fulfil orders with their own inventory, route orders to their distributor for drop shipping, or use Everest’s shipping services. This helps dealers save time and reduce errors by eliminating the need to manually format and upload product data, maintain accurate inventory data, and manage their business in a single system, according to Celerant.
Celerant offers two FFL retail solutions, Cumulus Retail, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise, a comprehensive solution with advanced functionality. Both solutions integrate with Everest’s website, which is available through Celerant’s e-commerce platform.
“Celerant has a dominant presence in the outdoor industry, offering a modern point of sale and e-commerce solution that meets the needs of retailers across the US. We are grateful to integrate with Celerant, and be part of their robust features to help dealers be more competitive online. The integration makes it super easy to post any outdoor product, from firearms to kayaks, to the fastest-growing marketplace on the planet,” Chris Carlberg, VP of business development at Everest said in a statement.
“One of the biggest benefits to our dealers is the technology we offer to help them expand beyond their storefronts and into the online world. The Everest marketplace is now another way for dealers to reach new customers and increase online sales; and our dealers can easily post products with a few clicks within Celerant to their Everest storefront, and manage all incoming orders, saving them time, and ensuring accurate inventory across the board,” Zeke Hamdani, director of web services, Celerant said.
Fibre2Fashion News Desk (GK)
Celerant Technology has announced a partnership and integration with Everest, the nation's first outdoor lifestyle-focused marketplace. Everest is the leading marketplace for the shooting sports, hunting, fishing, and outdoor worlds. Celerant is a US-based provider of innovative retail solutions for the outdoor sporting goods and hunting industries.