Deepening its efforts around streaming measurements, Nielsen now says it will launch Nielsen Streaming Video Ratings, a syndicated service that will provide a “macro” look at platforms and devices.

The new service measures “should be comparable to that of the metrics already used for linear TV,” according to an media executive speaking with Television News Daily.

Nielsen says viewership measures will survey the top 10 platforms, as well as seven categories of apps, including subscription-based, ad-supported, network, social, gaming as well as multichannel video programming distributors (MVPD) and virtual MVPD apps.

Nielsen says the new service will also include advanced audience demographics per platform.

Looking at specific streaming platforms, Nielsen says, Netflix now accounts for about 7% of total time to the TV.

All this will complement Nielsen’s existing weekly data top 10 streaming programs it recently made available, where program-by-program data is expressed in total minutes viewed.

By 2023, Nielsen estimates streaming platforms will total 210 million subscribers. It says one-third of streaming homes use three to four SVOD services per month. Nearly half of homes also use an ad-supported VOD (AVOD) service.