The fever for the K-Pop band BTS will arrive at McDonald’s in the form of a special menu that will be available in 50 countries, including Mexico. This is the so-called 'Combo BTS' (or 'BTS Meal' , in English), a collaboration between the Korean group and the fast food restaurant chain.
To create its new package, the world's largest fast food chain was inspired by the passion that BTS members have: RM , Jin , Suga , Jimin , J-Hope , V, and Jungkook .
While it has not been specified exactly what the 'BTS Combo' will consist of, it is said that it will include Chicken McNuggets, French fries and two sauces.
Coming in June, BTS Meal. pic.twitter.com/eQwPuVWb94
- McDonald's México (@McDonaldsMexico) April 19, 2021
New 'BTS Meal' will hit 50 countries , including 12 of Latin America, indicated McDonald's it's a statement.
"We are excited to bring customers even closer to their beloved band in a way that only McDonald 's can, through our delicious food," said Morgan Flatley, McDonald's chief marketing officer of this new partnership.
"The 'BTS Meal' is the first exclusive order collaboration available in nearly all of the world, 50 different markets on six continents," he added.
The launch of the Korean band's special menu is scheduled to start at the end of next month. On May 26 it will arrive in Brazil, Colombia, the Dominican Republic and Paraguay. On May 28 it will be available in Puerto Rico, and finally on June 1 it will debut in Mexico , Panama, El Salvador, Guatemala and Honduras.
With this initiative, McDonald’s hopes to expand the reach of its celebrity promotional campaigns on a global scale. In the United States, McDonald's has already made similar collaborations with musicians J Balvin and Travis Scott , which boosted sales in the last half of 2020 as reported by McDonald's.