Last night, Apple announced a bevy of new products and tweaks to existing products during its ‘Spring Loaded’ event at their One Apple Park Way HQ in Cupertino, California.
Apple announced its product line for this year including Apple Card changes, Airtags, a new purple iPhone 12, Apple TV 4K, iMac(featuring a 1080p webcam, fancy new colours, a 4.5K display, new Bluetooth Magic Keyboard with TouchID fingerprint sensor) and iPad Pro(5G, Liquid Retina XDR display) now with the company’s speedy M1 chip that first launched with its MacBook laptops last year, added subscriptions and new UI on its redesigned podcast app.
It was an online launch and people shared their thoughts on Twitter. Here are some of the best.
Tim looking at my wallet #AppleEvent pic.twitter.com/EEkAWUn15s
— DeVante Chisolm (@devantechisolm) April 20, 2021
Oh shit. M1 in an iPad. And Tim Cook the faceless man.
— Oliur (@UltraLinx) April 20, 2021
mission timpossible
— Sebastiaan de With (@sdw) April 20, 2021
Give me that new iMac right now 😍 #AppleEvent pic.twitter.com/zSkOaBRcL4
— Jenna Ezarik (@jennaezarik) April 20, 2021
IPad Pro- use a dongle
— TechRant (@mrtechrant) April 20, 2021
IMac – use a dongle
MacBook Pro – use a dongle
MacBook Air – use a dongle
Mac Mini – use a dongle
Mac Pro – use a dongle
The SD Card Slot is pretty much dead at this point.#AppleEvent pic.twitter.com/VXZ2ztCeQ8
The most interesting question about the new iPad Pro: does the “all day battery life” match the M1-equipped MacBook Air/Pro? Because at the moment, the iPad Pro isn’t as good.
— Ian Betteridge (@ianbetteridge) April 20, 2021
Same energy pic.twitter.com/dszXfBkNzl
— David ImeI (@DurvidImel) April 20, 2021
AirTags are now an official thing. Using encrypted FindMy network to locate lost items, a la Tile. This has been rumored for a long time, and is likely part of Apple's broader strategy of creating visual and audio layers on top of physical world. ($29 for a tag)
— Lauren Masks Are Goode (@LaurenGoode) April 20, 2021
i spoke too soon. the colors on the new iMacs 😍 https://t.co/vMFj3Xv9a1
— Julian Chokkattu (@JulianChokkattu) April 20, 2021
I love listening to Apple events, but these days, they make me feel a little abashed about my life & career.
— (((Charles Fishman))) (@cfishman) April 20, 2021
iPad Pro — the new one:
M1 chip — 'breakthrough performance.' XDR display — '1:1,000,000 contrast ratio.'
I type.
My life *can't possibly use* what the iPad can do. https://t.co/FLpHI80Aga
Hey @dbrand can we get something to cover up those white bezels? pic.twitter.com/NTRCT3MkuP
— Jon Rettinger (@Jon4Lakers) April 20, 2021
Out of everyone in a very smooth #AppleEvent presentation today, I felt like Navpreet had the best to-camera style. Seemed very natural and warm, without that forced "wow I am excited!!!" that some presenters can fall back on. https://t.co/RifLvLARVU
— Chris Davies (@c_davies) April 20, 2021
So we can put a headphone jack on one of these but not on the other? pic.twitter.com/QgxkyP3ilG
— TechRant (@mrtechrant) April 20, 2021
I’d need an extra tiny air tag to track my Hermès air tag holder
— Amanda Woolsey (@theCircaTECH) April 20, 2021
Purple iPhone 12 / Purple Galaxy Z Flip #AppleEvent pic.twitter.com/nicxo4H5jn
— Jessica Dolcourt (@jdolcourt) April 20, 2021
What is a computer
— Marques Brownlee (@MKBHD) April 20, 2021
It’s an engineering masterpiece and it’s so damn ugly pic.twitter.com/2czVJT7qmG
— Marques Brownlee (@MKBHD) April 20, 2021
I’m sorry. What in the design fuck
— Brandon Havard (@BrandonJHavard) April 20, 2021
I need a minute pic.twitter.com/E4RKNUoZHb
— Canoopsy (@Canoopsy) April 20, 2021
New iMac looks like a cheap clone :/
— Daniel (@ZONEofTECH) April 20, 2021
[when the plate of wings gets delivered to the table] pic.twitter.com/77MD8acxC3
— Tim Marcin (@TimMarcin) April 20, 2021
amazing event 👏 best one in a long time
— Jon ‘dubious’ Prosser (@jon_prosser) April 20, 2021
Tim looking at my bank account: #AppleEvent pic.twitter.com/AjyTqeJgWS
— Dr. Jon Paul ✊🏾🏳️🌈 (@DoctorJonPaul) April 20, 2021
Am I the only one not hyped for the Apple Event ?
— Rjey (@RjeyTech) April 20, 2021
AirTags – don't care
New iPad Pro – no pro app support
New iMacs – kinda cool
AirPods 3 – meh
WHY CAN’T YOU RUN FINAL CUT PRO 😭 pic.twitter.com/SZnjz347mS
— Danny Winget (@superscientific) April 20, 2021
meme level 9000 pic.twitter.com/QsBrYIetxM
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
Tim was jealous that Craig got his own meme. #AppleEvent pic.twitter.com/mkgfDNTuZA
— Product Hunt 😸 (@ProductHunt) April 20, 2021
tim apple putting 2TB of storage in the new iPad and 256GB in the new iMac pic.twitter.com/jE3KbI1TON
— darth™ (@darth) April 20, 2021
that feeling Cook gets when Apple starts enforcing the ads tracking prompt in iOS pic.twitter.com/7WneM6bMdJ
— Alex Heath (@alexeheath) April 20, 2021
May is looking like it’s going to be a busy month for videos 🔥 pic.twitter.com/ia72KuyDr1
— Jacklyn (@NBTJacklyn) April 20, 2021
Get ready for whole new "reviews" just because it's now in a new colour… 🤦♂️ pic.twitter.com/qoIf58AS2R
— TechTablets 🇳🇿 (@TechTabletscom) April 20, 2021
me when I upload a youtube video pic.twitter.com/A19HNpeRPl
— Sara 🍑y (@saradietschy) April 20, 2021
Apple had the opportunity to put two Thuderbolt ports on this thing and they blew it.
— Quinn Nelson (@SnazzyQ) April 20, 2021
This is insanely cheap for what this thing does now.
— patrick. (@imPatrickT) April 20, 2021
BUT
iPad is iPad because of iPad OS. It will forever be a netflix and tweeting machine for me until I can run FCP and have a legit file manager. It's a Ferrari with all season tires. Let me unleash this thing. #AppleEvent pic.twitter.com/v1qY3TxyoB
I can only see this now after seeing this face 😭 pic.twitter.com/1aLDnUbQCb
— Danny Winget (@superscientific) April 20, 2021
Wow this sequence 🤩
— Jacklyn (@NBTJacklyn) April 20, 2021
So much respect for the people who shot this event!
Video team: So Tim, how much are we allowed to spend on the transitions?
— Marques Brownlee (@MKBHD) April 20, 2021
Tim: Yes
Apple can re-announce the iPhone XR with the same 828p LCD display with the A14 chip and y’all would lose your minds.
— TechnicallyTee (@TechnicallyTee) April 20, 2021
I’m convinced.
So here’s the thing. The iPad Pro was already a mile and a half ahead of every other tablet in performance. M1 iPad Pro is going to be unreal, but… still an iPad? There’s gotta be other changes.
— Marques Brownlee (@MKBHD) April 20, 2021
The iPad Pro got the COVID vaccine and you should too pic.twitter.com/t8gDTFzqPx
— Krystal Lora (@lora_krystal) April 20, 2021
It’s crazy that the m1 12.9 iPad Pro has a better display than the m1 13 inch pro, is cheaper and can’t run final cut pic.twitter.com/LTDcZkuPso
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
“…the Magic Mouse loved by iMac users…”
— Quinn Nelson (@SnazzyQ) April 20, 2021
ehhhhhhhhh
me realizing the new iPad Pro still looks like my 2018 iPad Pro so i can still pretend to be cutting edge #AppleEvent pic.twitter.com/0F7aHotVcB
— patrick. (@imPatrickT) April 20, 2021
is the keyboard not illuminated are you fuckin kidding me
— Jon ‘dubious’ Prosser (@jon_prosser) April 20, 2021
Candy apple! pic.twitter.com/DmKbGXZw1h
— Linus Tech Tips (@LinusTech) April 20, 2021
there is way too much hype around a keychain
— dan seifert (@dcseifert) April 20, 2021
Wait though. Is that a headphone jack on the side???
— Andrew Manganelli (@AndyManganelli) April 20, 2021
That's SO much better. pic.twitter.com/YU3zE3OQzw
Other tablets after seeing the M1 iPad Pro… #AppleEvent pic.twitter.com/D5ac3atA4K
— Safwan AhmedMia (@SuperSaf) April 20, 2021
Whoa whoa whoa, Touch ID on the Keyboard with matching keyboard and mouse colors!
— iJustine (@ijustine) April 20, 2021
Love that there's a new emoji button also on the keyboard! pic.twitter.com/JxdVNDJ8ih
Apple. You should have made the computer 1 inch thicker and put everything in the chin BEHIND the display. And you know it 😅 pic.twitter.com/a00fXFnKpu
— Marques Brownlee (@MKBHD) April 20, 2021
FULL SCREEN EXTERNAL MONITORING WITH IPAD
— patrick. (@imPatrickT) April 20, 2021
THAT'S IT. THAT'S THE UPGRADE IM PAYING FOR. #AppleEvent pic.twitter.com/1a20qh6d50
this fun and colorful imac means we’re definitely getting an imac pro later
— Jon ‘dubious’ Prosser (@jon_prosser) April 20, 2021
M1 iMac refresh starts at $1299 pic.twitter.com/m0MrR9AQqF
— Marques Brownlee (@MKBHD) April 20, 2021
Ultra wide camera with center stage – using AI to keep u in the frame as you move around
— Jacklyn (@NBTJacklyn) April 20, 2021
Tim is thicc and iMacs thinnnn pic.twitter.com/rU39UD84zk
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
That chin still there tho #AppleEvent pic.twitter.com/FcxQmEHW7s
— Danny Winget (@superscientific) April 20, 2021
XDR tech in the iPad Pro
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
1600 peak brightness pic.twitter.com/EluKD2h21G
please Touch ID all the apple things. I wanna Touch ID my damn AirPods. everything. #AppleEvent pic.twitter.com/TcDKu8WygU
— patrick. (@imPatrickT) April 20, 2021
New colors same dumb charging pic.twitter.com/SWEyE4bQx4
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
That would have been it for me. The XDR aspect to the 12.9 would have perfect for me IF I could also use full final cut on it. But nnnnOOOOOOooooo. That would have been too perfect
— JD Prevost (@JDTechTV) April 20, 2021
So anyone know how far back the M1 iMac screen tilts?
— ༼ つ ◕_◕ ༽つ #StopAAPIHate (@raywongy) April 20, 2021
You know what this could have been? A real Surface Studio killer if it had a touchscreen and Apple Pencil support… https://t.co/358ApiKO2O
With AirTags, my mind immediately went to how they could be misused by stalkers/domestic abusers, but it's interesting to see how Apple has thought about that https://t.co/ogeTn06lsz
— Olivia Solon (@oliviasolon) April 20, 2021
How Apple will prevent people from stalking you by slipping an AirTag into your bag. Sounds pretty good! https://t.co/evNsu4aW0f
— Chris Hoffman (@chrisbhoffman) April 20, 2021
another thing w/r/t the Apple Pod news:
— Nick Quah (@nwquah) April 20, 2021
according to an email I obtained, “The NPR Board has endorsed plans for NPR to develop a 'public radio podcast subscription service.’”
i just reject that framing. at a time of massive rising inequality of which Apple is a huge beneficiary, capturing the maximum amount of revenue created by their platforms should not be how it approaches the creator economy
— Casey Newton (@CaseyNewton) April 20, 2021
Patreon is 10% and has never forced me to use a dongle for my headphones https://t.co/kKSYdWpcJr
— brandon grugle (@BrandonGrugle) April 20, 2021
Thirty. Percent. https://t.co/qeNS0lGmJJ
— Casey Newton (@CaseyNewton) April 20, 2021
Shoutout to when people were mad at Patreon for taking 10% lol
— Schubes (@Schubes17) April 20, 2021
(This is for Apple’s upcoming premium subscription option.) https://t.co/pZiOYArirb
That should be easy for @Spotify to undercut.
— Kevin_Indig (@Kevin_Indig) April 20, 2021
Exciting times for creators if more platforms provide subscription revenue! https://t.co/OBeE8FGbrx
Why would any creator sign-up for this https://t.co/ozPxCgEGlv
— Geoff Sharpe (@Geoff_Sharpe) April 20, 2021
I literally LOLed pic.twitter.com/9lZQ38KCP8
— Marco Arment (@marcoarment) April 20, 2021
Apple should just stop making an 11” iPad Pro. It barely mentioned the smaller model today, and for good reason — other than upgrading to the M1 chip, there was no reason to get excited. It lacks the Mini-LED XDR display, which is *the* feature of the Pro this year. #AppleEvent
— Andrew Martonik (@andrewmartonik) April 20, 2021
lol Hermes collection AirTags. Oh, Apple.
— Paul Thurrott (@thurrott) April 20, 2021
i only buy my hermès airtags in 12-packs
— George Kedenburg III (@GK3) April 20, 2021
Magic Keyboard with TOUCH ID YEAH BABY!
— Quinn Nelson (@SnazzyQ) April 20, 2021
I get that Apple doesn't care about users like me, but I'd love, LOVE, an iMac that can double up as a display for a Windows PC. Just give me one neat computer I can sit on my desk for work, and that lets me plug in a PC when I want to game
— jon.porter (@JonPorty) April 20, 2021
Really like the new white magic keyboard.. we shall see how dirty it gets 😅 #AppleEvent pic.twitter.com/EgOXXZ9WMz
— Sara 🍑y (@saradietschy) April 20, 2021
I bet when iFixit does a teardown of the Magic Keyboard with Touch ID for iMac they’re gonna find like an A10X Fusion SoC or some crap.
— Quinn Nelson (@SnazzyQ) April 20, 2021
The new iPads have 8GB and 16GB RAM 👀 That’s a big jump from 6 pic.twitter.com/MRjM2gpWSQ
— Steve Troughton-Smith (@stroughtonsmith) April 20, 2021
First take on Apple’s pod plans: creator-friendly way to generate more $ w/out cannibalizing existing biz.
— Peter Kafka (@pkafka) April 20, 2021
I had thought Apple would require some kind of exclusivity but am told that’s not so: you can distribute pod with ads on Spotify, Apple etc and sell ad-free via Apple too.
Apple Card: Family is terrific but needs international badly.
— Rene Ritchie (@reneritchie) April 20, 2021
Podcasts: Awesome.
Apple TV: For A12 I’d expected a lower cost, still hoping for an A14 version. New remote looks fire.
iMac: Digging the two-tone and Pixar vibe, missing the logo
iPad Pro: mini-LED. Want.
If Apple really thinks I’m going to shell out a couple grand for a new iMac just because they made it in a bunch of cute little colors, they are absolutely correct. See y’all in May. #AppleEvent pic.twitter.com/bA3QpnV0qB
— Dylan (@dyllyp) April 20, 2021
someday apple is gonna realize that all anyone ever wanted was a touchscreen on a macbook air but then it won’t be able to sell you both an iPad and a laptop so i guess that day will never come
— dan seifert (@dcseifert) April 20, 2021
I want an iPad Pro 12.9. It is a quantum leap.
— Horace Dediu (@asymco) April 20, 2021
Everyone: Apple's 30% taxes are too high.
— Josh Constine – SignalFire (@JoshConstine) April 20, 2021
Apple Podcast Subscriptions: Hold my beer, on top of the 30% we're charging creators $20 per year pic.twitter.com/1rG6hzJHjL
This mini LED stuff is so cool but I’m still on the pink iMac high.
— Christina Warren (@film_girl) April 20, 2021
$1099 for XDR iPad Pro is not ridiculous wow. Super exciting as we look forward to MacBooks
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
"'One of the things that became apparent to us in the beginning is the lack of fairness in credit scores.' – Apple reinventing credit scores, allowing cardholders and spouses to merge their credit lines and credit scores." WOW! This is a direct response, huge improvement. YES! 👏
— DHH (@dhh) April 20, 2021
this shit absolutely works on me
— rat king (@MikeIsaac) April 20, 2021
i want purplehttps://t.co/X1bml9cJO9
I’m speechless from the iMac unveil #AppleEvent pic.twitter.com/gs1ibHRklD
— Sam Kohl (@iupdate) April 20, 2021
Both Apple and Spotify decide it's better to let companies sell subscriptions to individual podcasts than to offer an all you can eat podcast subscription (a la Luminary). https://t.co/qhi2mmhYuN
— Lucas Shaw (@Lucas_Shaw) April 20, 2021
just sell me an ipad that can run macos already
— Owen Williams ⚡ (@ow) April 20, 2021
✅ Chin
— John Siracusa (@siracusa) April 20, 2021
❌ Apple logo on the chin
❌ Height-adjustable stand
Give me that new iMac right now 😍 #AppleEvent pic.twitter.com/zSkOaBRcL4
— Jenna Ezarik (@jennaezarik) April 20, 2021
Ethernet *through* power cable — what is this new devilry?! #AppleEvent
— M.G. Siegler (@mgsiegler) April 20, 2021
Ethernet through the power? This iMac is so smart damn
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
this new iMac is going to look amazing in a Starbucks pic.twitter.com/s202oIkJp6
— Tom Warren (@tomwarren) April 20, 2021
The new iMac can do it all.
— Paul Thurrott (@thurrott) April 20, 2021
Well, not run Windows apps. Or have a touchscreen. Or work with Apple Pencil. Or use multiple external displays. Or an eGPU.
But yeah. All.
No HDMI port or SD card but this top-of-the-line 2021 performance workstation will look fantastic with Hello Kitty ears pic.twitter.com/tqv0ih4JQD
— Pinboard (@Pinboard) April 20, 2021
Newly designed AppleTV remote is honestly something that was much needed.. it looks pretty nice! Excited to test it!#AppleEvent pic.twitter.com/jUkQ3U36wJ
— . (@troth000) April 20, 2021
New iMac has a woven fabric power cord (!) and ethernet on the power brick. Keyboard has Emoji, Spotlight, and Dictation keys—and Touch ID. (Available with numeric keyboard.) Gotta say—really nice. pic.twitter.com/vXytyGC8WB
— David Pogue (@Pogue) April 20, 2021
Glad I just upgraded to an #AppleTV 4K, there’s no way Apple will be releasing a new one anytime soon… wait, what’s that? pic.twitter.com/EK92CtQfs7
— Marc Vibbert ☔️ (@MarcVibbert) April 20, 2021
Good news you can now get Touch ID on a desktop Mac!
— Paul Haddad (@tapbot_paul) April 20, 2021
Bad news it comes with a Mac keyboard!
The AppleTV 4K is now built with the A12 Bionic. I'm sure that means something to some people.
— Corey Quinn (@QuinnyPig) April 20, 2021
At this rate Apple is 5 years away from pulling a Samsung and naming monitors by throwing a wireless keyboard down a stairwell. #AppleEvent
It is so clear that Apple wants the new #iMac to be an entertainment device as much as a productivity one. it's an extra TV in your home #AppleEvent pic.twitter.com/mS8bBQaYc9
— Carolina Milanesi (@caro_milanesi) April 20, 2021
The Apple TV will use your iPhone’s light sensor to calibrate your TV. Pretty cool! Adjustments made on output of Apple TV rather than having to go through settings on your TV.
— Quinn Nelson (@SnazzyQ) April 20, 2021
Finally. A new Apple TV remote. I might buy 6 of them. #AppleEvent pic.twitter.com/VnrX4pEqfQ
— Patrick Moorhead (@PatrickMoorhead) April 20, 2021
WFH features continue with a 3 mic array with beam forming and new speakers. 2 Force canceling woofers. (This tech came from HomePod) pic.twitter.com/jwAEXp7zoP
— Matthew Panzarino (@panzer) April 20, 2021
Apple kicked off this keynote talking about expanding your credit profile so you can afford all the crap they are announcing today.
— Brad Sams (@bdsams) April 20, 2021
M1-Powered iMac. I want this as just a display. #appleevent pic.twitter.com/0FE8QAzgij
— Joanna Stern (@JoannaStern) April 20, 2021
Evidence of the power of digital wallets as a channel for acquiring customers.
— Brett Winton (@wintonARK) April 20, 2021
The Apple Card: likely the most successful credit card of all time.
(At a fraction of the customer acquisition cost–no points, inducements, or baubles) https://t.co/RIV8EdRi4o pic.twitter.com/j3qJlA6U6m
Ok Airtags are amazing. If you know me, I rely on features like this HEAVILY. Being able to walk directly to the missing item is nuts.
— UrAvgConsumer (@UrAvgConsumer) April 20, 2021
7 minutes in and we got some buff Tim Cook and a purple iPhone
— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 20, 2021
