The Economic Times
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| 19 April, 2021, 09:00 AM IST | E-Paper
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    No rural comfort for FMCG amid 2nd wave

    For instance, the shortfall of specialist doctors in rural India is more than 76 per cent, according to the latest Rural Health Statistics 2019-20.

    Synopsis

    Last year, the nationwide lockdown hampered the urban demand for consumer durables and discretionary items. However, the rural economy largely remained insulated from the impact of the lockdown restrictions and provided consumer goods companies reason to cheer.

    ET Intelligence Group: Rural India provided much-needed support to consumer goods companies in the initial months of the Covid-19 outbreak, but it may not be able to do so as infections are soaring in the hinterland as well during the second wave of the pandemic. Last year, the nationwide lockdown hampered the urban demand for consumer durables and discretionary items. However, the rural economy largely remained insulated from the impact of the
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