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The Economic Times
English EditionEnglish Editionहिंदी संस्करण
| 19 April, 2021, 03:47 PM IST | E-Paper
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Business News›News›Sports›New-age digital brands go all out for IPL 2021 splash

    New-age digital brands go all out for IPL 2021 splash

    Synopsis

    The opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, according to BARC India viewership data.

    E-commerce, gaming, edu-tech and e-wallets brands have taken center stage on advertising platforms in the ongoing Indian Premier League (IPL) T20 tournament, according to data by ad and viewership measurement company TAM Media Sports. Three of the top five most advertised categories in the IPL have been e-gaming, e-wallets and e-education, with fantasy sports platform Dream 11, local search engine Just Dial and digital stock broking firm Upstox
    BY
    ET Bureau
    2 mins read
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