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April 16, 2021 03:14 AM

Europe sales surge 63% in March as market slowly recovers

Jeep, Fiat, Peugeot, Renault show strong gains, while sales fell at Jaguar, Mitsubishi

Staff and Wire reports
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    European new-car sales surged 63 percent in March, recovering from the collapse a year ago when coronavirus lockdowns hit sales, even as virus-related restrictions persist in key markets.

    Registrations in the EU, EFTA and UK markets rose to 1.39 million year-on-year, data from industry association ACEA showed on Friday.

    The gains erased an early-year decline to leave sales up 0.9 percent to 3.08 million for the quarter.

    Registrations at Volkswagen Group, Europe's top-selling automaker, increased 46 percent, while No. 2 Stellantis saw its sales jump 141 percent. Registrations at No. 3, Renault Group, rose 70 percent.

    While automakers are benefiting from easy comparisons to a year ago, when countries were locking down to contain the spread of COVID-19, last month's sales stack up well even relative to pre-pandemic. The figure of 1.39 million vehicles registered was the highest since June 2019.

    However, March tends to be a seasonally strong time of year for Europe’s auto industry, so registrations were still about 13 percent below what the industry averaged for the month in the decade before the pandemic, according to ACEA.

    The March sales figures are a welcome development for the industry after months of Europe's car market lagging behind the recoveries seen in China and the U.S.

    Automakers have been coping with restrictions by moving sales processes online and taking advantage of government subsidies for electric vehicles. Economic forecasters have said the continent's growth prospects rest on a vaccination program that started slowly but has begun to accelerate.

    The industry witnessed historic consolidation during the quarter, with PSA Group merging with Fiat Chrysler Automobiles to form Stellantis.

    Winners and losers

    Stellantis brands showed strong sales growth in March, with Jeep up 240 percent, Fiat up 174 percent, Peugeot up 142 percent, Citroen up 157 percent and Opel up 90 percent.

    Renault brand registrations rose 72 percent while Dacia was up 67 percent.

    • Click here for Europe sales by group, brand and country for March and the first quarter.

    Among VW Group brands, Seat had the best month with sales up 53 percent, followed by VW at 49 percent and Porsche at 42 percent. Skoda and Audi both gained at 41 percent.

    Hyundai had a strong month with registrations up 73 percent while sister brand Kia gained 27 percent. Toyota brand sales rose by 58 percent and Nissan sales gained 46 percent.

    Ford saw sales rise 59 percent.

    BMW brand sales surged 46 percent while rival Mercedes-Benz saw slower growth at 7.5 percent.

    Jaguar, Mitsubishi, Honda and Lada were the only automakers whose sales declined.

    Mitsubishi sales fell 23 percent. The Japanese company has been reducing its presence in Europe but aims to reverse its decline in the region by adding two models built by Renault starting in 2023.

    Jaguar's registrations dropped by 3 percent. Land Rover gained 38 percent.

    Honda's volume fell 23 percent. Lada was down 2 percent.

    Reuters and Bloomberg contributed to this report

    EUROPE BY THE NUMBERS NEWSLETTER: Sign up for our monthly newsletter delivering data and commentary on European sales, including sales by model, top models overall, and top models in major markets.
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