Comscore began publishing the following disclaimer on their portal for anyone who pulls data on RentPath or Apartmentguide.com.
RentPath today announced that industry data provider Comscore has concluded that RentPath’s traffic has been understated by Comscore’s reporting for the past 8 months.
Starting on March 17, Comscore began publishing the following disclaimer on their portal for anyone who pulls data on RentPath or Apartmentguide.com.
Total Visits and Total Minutes for the months of July 2020 – February 2021 are underreported in the Mobile Metrix and Media Metrix Multi-Platform reporting for [P]Rentpath Network and [M] Apartmentguide.com
The underreporting error has caused RentPath’s year-over-year traffic growth to be understated by an average of 20 percentage points over the past 8 months. According to the updated numbers, RentPath has been the fastest growing major ILS since June 2020.
