By Our Staff

Digit Insurance has announced that Virat Kohli has joined them brand ambassador. The baseline of the campaign is ‘Digit, the almost five-star customer-rated insurance.’ Made by Stirred Creative, the campaign #SwitchToDigit with this 30 second ad comes ahead of the start of the IPL season.

Said Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance: “Insurance in India is highly underpenetrated. Therefore, our marketing objective was to increase the awareness for insurance and recall for Digit Insurance. And who better than the very passionate youth icon, Virat Kohli, for the same, who is loved by every age group of Indians. Plus, at Digit, we believe that insurance can be simple and fun. Therefore, we wanted to keep that fun element in our campaign, too. From a brand perspective, we wanted to highlight that Digit has earned the trust of 1.5 crore Indians for their car, bike, health and travel insurance, and that reflects in our almost 5-star customer rating on Google and Facebook.”

Added Edward Anthony, Founding Partner, Stirred Creative: “Our brief was straightforward. We had Virat, a 5-Star rated player and Digit, an almost 5-Star rated insurance. All we needed to do was to marry these two in a fun way. And with IPL around the corner, #SwitchToDigit was conceptualised with a twist that would leave people with a smile at the end.”