TV ownership sees 7% rise in 2020 amid Covid-19 pandemic, says BARC

Experts said the pandemic and need for entertainment led to the rise in TV ownership

Topics
Television viewership | Coronavirus | Lockdown

Viveat Susan Pinto  |  Mumbai 

tv viewership, TRP, television, channels, media, entertainment, remote, OTT
The number of viewers also rose, touching 892 million, against 836 million in 2018 — up 6.7 per cent

Nearly 210 million households owned a TV set in 2020, up 6.9 per cent from 197 million in 2018, the Broadcast Audience Research Council of India (BARC) said on Thursday. The findings were part of its TV Universe Estimates for 2020.

Experts said the pandemic and need for entertainment led to the rise in TV ownership. The number of viewers also rose, touching 892 million, against 836 million in 2018 — up 6.7 per cent.


.

.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Read our full coverage on Television viewership
First Published: Fri, April 16 2021. 00:33 IST