Citroën has revamped the trim levels for its C1 city car and added a new entry-level variant called Urban Ride, which, it says, is intended for “the urban adventurer”.
The company previously applied this badge to the range-topping version of the outgoing C1. Now, however, it is used as a replacement for the old Sense and Live trims, sitting a notch below the mid-tier Shine and now range-leading Airscape Shine.
The new trim will be available in the UK from next month and can be purchased from £12,815 with a five-year/100,000-mile warranty, provided that it is ordered through Citroën’s online store.
The C1 Shine, by contrast, starts at £13,305, with the Airscape Shine priced from £14,305. First deliveries of the latest C1 are expected from the end of May or early June.
Distinguished by a standard ‘Nude’ body colour, the C1 Urban Ride sports “distinctive” styling, dark-tinted windows and flared wheel arch extensions over 15in ‘Comet’ wheel trims.
Four other exterior colours are available - red, white, blue and black - and an optional black roof is offered for a two-tone look.
The cabin has leather detailing around the steering wheel and gear knob, complementing grey seating to achieve what Citroën describes as an “urban style”. Using standard-fit Apple CarPlay and Android Auto, drivers are able to access entertainment services through a 7.0in touchscreen.
The C1 gains chrome exterior door mirrors and a reversing camera in Shine guise. The Airscape Shine adds black centre wheel caps, which can be replaced with Sunrise Red alternatives.
Just one powertrain is available for the new C1: a three-cylinder petrol engine. The 71bhp powerplant is available with a five-speed manual transmission and emits 109g/km of CO2 on the WLTP cycle.
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Urban adventurer aye? Sounds like promo-speak to me, especially of this dreary little wheeled box.
Can someone explain to me in words of one syllable what an "urban adventurer" is and how I might recognise one if I were to inadvertently bump into such a person? Really, this marketing-speak is getting more and more daft, and Peugeot and Citroen seem to be the worst culprits for propogating it at the moment.