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April 15, 2021 12:20 PM

For the EQS, Mercedes likes what it sees in the mirror

"Virtual" rear-view technology isn't ready for flagship electric sedan, CEO says

Peter Sigal
Peter Sigal
News Editor of Automotive News Europe
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    The Mercedes EQS has traditional mirrors because the automaker does not want to offer "technology for technology’s sake."

    The Mercedes-Benz EQS full-electric sedan is so packed with technology that much of the automaker’s 70-page press release on the car is devoted to explaining it. But there is one feature that the EQS surprisingly doesn’t have: A rear-view camera system that replaces traditional mirrors.

    To solve the problem of blind spots – made worse by safety regulations that have resulted in thicker body pillars and smaller glass surfaces – rear-facing cameras with an unobstructed view project images on a screen.

    As a bonus, cars are more aerodynamic because the two side-view mirrors are eliminated or reduced to tiny cameras. That’s especially important for electrified vehicles such as the EQS to gain a few extra miles of range.

    Analysts and suppliers are bullish on the technology. Beyond the safety and aerodynamics benefits, said Aaron Dale of IHS Markit, rear-view cameras can be integrated with analytics software or algorithms to recognize pedestrians. That will be crucial in the future for self-driving cars. 

    Cars such as the Honda-e, the Lexus 300h and the Audi e-tron already offer such “virtual” rear-view mirrors.

    A rear-view side camera on the Honda-e full-electric small car, launched in 2020.

    But Daimler CEO Ola Kallenius said Mercedes – normally on the cutting edge of technology – will not offer them on the EQS, for a very un-technical reason. 

    “The studies so far have found that a not-insignificant portion of customers, when they have a screen inside the car watching what’s happening behind them, they get motion sickness,” he said. 

    Kallenius acknowledged the aerodynamic benefits at high speed – and noted that rear-view cameras are already available on Daimler’s heavy trucks – but he said that at low speeds, the energy used to power a rear-view camera system almost outweighed any aerodynamic gains.

    He said Mercedes did not want to offer “technology for technology’s sake” if it came at a human cost, but he didn’t rule out future use if rear-view systems improved.

    But as it stands, car sickness would certainly not be a welcome feature on a car that, as Mercedes puts it, is "designed to exceed the expectations of even our most demanding customers."

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