UNITED STATES - The Women's Travel Group and Staying Afloat Blog announce the results of the first survey quantifying Female Spending on Travel by Age. The survey covers budget, group size, travel research, duration, inclusions, splurges, and more. It is useful for tour companies and travel agents in their post pandemic planning.
Some of the surprising results are:
- Older women look for small group size with budget splurges used for experiences and tours. Younger women are keener on friends/family group and splurge on food experiences. Neither group mentioned interest in shopping as part of travel.
- All ages plan some some of their own travel; the 65+ group combines self planning with professional help.
- Not surprisingly 81% of those surveyed use in this order: books (39%), movies (28%) and podcasts (13%) for travel information.
- Most popular was one week duration travel. Boomers want longer vacations than other groups. Boomer travel budgets were the biggest, more than Milennials.