IPL 2021: Delhi Capitals score big on commercial pitch, touches 65 crore in sponsorships: Rishabh Pant’s Delhi Capitals now a days is not impressing everyone with their on-field performance but are also scoring big on the commercial front. DC had earlier announced that they have generated 50% increase in the sponsorships and now it has been revealed by Delhi Capitan management that the JSW GMR Cricket-owned franchise has touched Rs 65 crore in sponsorship revenue in IPL 2021. DC which started IPL 2021 campaign on a winning note beating CSK in the 1st match has onboarded 25 partners, 10 more than the previous year.
“This has been the best year ever for Delhi Capitals in terms of sponsorship revenues. We have touched Rs 65 crore on the back of the solid performance and resurgence of the team,” Delhi Capitals Interim CEO Vinod Bisht told E4M.
In IPL 2021, the Delhi-based franchise has on-boarded 25 partners, 9 more than the previous year. The team’s diverse profile of brands includes homegrown corporates such as JSW, GMR and Jio, along with international firms, including LG, Optimum Nutrition, Colgate, and Nissin. The team has also attracted many youth-centric brands such as Acko, PhonePe, MX Taka Tak, and Wrogn Active. Some of the team’s partners are new entrants who have chosen Delhi Capitals as their launchpad into the IPL sponsorship world, including Cornitos, Evolut and OctaFX.
IPL 2021: Delhi Capitals score big on commercial pitch, touches 65 crore in sponsorships
Elaborating on the successful sponsorship run, Bisht noted that one of the major reasons behind the team’s recent commercial success is its adaptation to the shift in global sports sponsorships where traditional sponsor entitlements like tickets, match-day experiences, and in-stadia branding rapidly lost value.
“In response, Delhi Capitals quickly pivoted focus to maximising the potential of their digital content and social media, to add value to their partners. The upward trajectory of the team’s digital strategy is evident by the record 450 million views garnered on its video content in 2020. Last year, the franchise also witnessed a follower growth of 32% on Facebook and Instagram, the highest among all teams,” Bisht said.
IPL 2021 – Delhi Capitals: He further stated that innovative collaborations with international digital consultants like Horizm, which use AI for monetising and managing social media inventory, have helped the franchise secure more digital-savvy brands through content and cause-led marketing.