PUNE: Jewellers in the city have expressed concerns about missing out on peak Gudi Padwa and wedding sales for the second year running due to the pandemic-induced restrictions and weekend lockdowns.
“There are a lot of orders of wedding jewellery waiting with us for delivery on Gudi Padwa. However, given the situation, we have no idea as to when the orders can be delivered...This is the peak season for sales throughout the year,” Atul Ashtekar, partner at Krishna Rajaram Ashtekar Jewellers, said.
Even for stores with an online presence, and for the ones offering their customers hedges at current gold rates, business has come to a near-standstill. “A lot of our orders are piled up with the courier services. The sales that happen online represent a very small part of our business,” said Amit Modak, the chief executive officer of PN Gadgil and Sons Ltd.